linkfluence and Q had a stand together on the 2011 research fair “Research & Results” in Munich last week. The German team had a lot of very intensive and constructive talks about market research in general and especially about Social Media Research. Our impression: The still young and very dynamic field of Social Media Research has to show their skills and abilities to help deciscion makers and marketers with reliable and convincing results and insights. Especially in the market research field we observed often great disappointment and wrong expectations regarding social media monitoring tools of clients and agencies. The plug & play and “easy solution for free” mentality is definetly over. This is interesting, because we are totally convinced and often made this point in the past: tools can’t replace human brains!
Another spectacular project was presented at the Munich fair, which is the biggest market research meeting in Europe with around 150 exhibitors and approx. 3000 visitors. Together with the University of applied sciences of Pforzheim we created the so called “Mafo-Web” which is a map and categorisation of the German speaking market research universe. The market research platform “marktforschung.de” is presenting the project exclusively: visitors can navigate on the interactive map, searching for their own company, have a brief insight in the method or read the interview with Prof. Dr. Christa Wehner about the project.
We really had great days in Munich and looking forward to the Research & Results 2012.