Fragrance : the social web cares for niche brands

By Linkfluence - June 6, 2009

linkfluence has launched, in partnership with the leading fragrance community portal osMoz, the first Fragrance trends research on the social web. The study, already available for the French market (US and German editions are under way), can detect trends that traditional research methods might not unveil, such as the fact that niche brands have a slight edge over classic brands within women communities on the French social web.

Lauranie Nonotte and Anthony Hamelle will present this study’s key insights – some of which can be seen in the presentation below – at ESOMAR Fragrance Conference in Cannes (France) on 23 June 2009. Feel free to contact us to get more information on this study and order your copy of the full report!

0906 Linkpaper Fragrance FR V1 english

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