Following the opening of a brand new London office and the acquisition of German media monitoring company Die Medialysten, Linkfluence continues to expand on an international scale. We are excited to announce that Linkfluence has acquired ActSocial, a leading Chinese Social Media Intelligence company based in Shanghai and Singapore.
Why has Linkfluence acquired ActSocial?
ActSocial is a well-established business in China, helping major international brands to make the most of the Asian social web. The company has signed agreements with a range of major Chinese social media as well as a number of leading Chinese and Asian websites. The acquisition is strategic with the purpose to support our clients on a global scale. It is also a strong signal to the Social Media Intelligence market: Linkfluence strengthens its position in Europe and evolves its development in Asia.
The estimated number of active social networking users in China is 650 million which is more than 10 times the population of the UK! WeChat, China’s largest messaging app counts 600 million monthly active users and Sina Weibo, China’s most popular microblogging platform, totals 212 million users. These figures highlight how critical it is for brands in the Chinese market to monitor social media conversations and source valuable insight.
Combining ground-breaking technology and human expertise in Asia
Today, access to the social web is worldwide. Yet, usage habits and practices significantly differ from one country to another. Beyond web monitoring, it proves crucial for brands to obtain analysis and insights from local experts to inform their decisions. By acquiring ActSocial, Linkfluence is the first European Social Media Intelligence company to combine a Chinese team of data scientists based in Shanghai – whose mission is to harvest social media data in China and across Asia – with an Asian team of social media researchers dedicated to turning data into strategic insights.
Linkfluence provides global companies with a new asset to thrive in Asian markets. This acquisition means strengthened International social listening, high quality services in any country and personalised support on strategic markets.
ActSocial CEO, Marc Rivoira states: “Both companies mix ground-breaking technology with human expertise to generate a strong competitive advantage for clients. These common traits will facilitate integration of the teams, making it possible for our new offering to launch within a few weeks.”
Soon, all of our clients will benefit from unique consumer insights to the Chinese market. Everything that is to be known from Sina Weibo, Douban, Tianya Club and Baidu will be accessible!