SMART RESEARCH TO INSPIRE MARKETING AND COMMUNICATIONS STRATEGIES

Explore social data in more detail with the help of our social media researchers and social media monitoring technology.

  • #CONSUMERS, NEW PLAYERS AND TRENDS SETTERS

    The success of your brand depends on the speed you react to challenges.

    Our team of social media researchers and data analysts transform social data into actionable insights that give you the competitive advantage.

  • #BRAND

    Understand the perception of your brand, identify consumer interests and assess their importance, thanks to social media research.

  • #PRODUCTS AND SERVICES

    Monitor social trends and recognise weak signals ahead of time to stay one step ahead.

  • #CUSTOMER EXPERIENCE

    Analyse and monitor long-term factors such as customer experience, purchase triggers and satisfaction.

  • #CONSUMERS

    Understand consumer dissatisfaction points and identify new behaviours.

  • #COMMUNICATIONS

    Control the performance of your Communications strategy and its impact on influencers.

    Compare your actions with competitors.

DISCOVER THE SCOPE OFFERED TO YOU

  • INCREASE YOUR IMPACT

    Analyse campaign performance and the response on the social web.

    Measure the impact and the reception among different online communities to optimise your investment.

  • PIMP YOUR REBRANDING

    Are you rebranding? Social media research can investigate the match between your positioning, business objectives and consumer opinion.

    Do your brand values meet customer requirements? Are you more market-relevant than your competitors?

  • MASTER YOUR TONE

    Analyse the impact of the voice of your brand. Explore topics related to specific channels, media outlets and influencers.

    Master your tone, optimise your Marketing and Communications strategy.

  • IDENTIFY MARKET OPPORTUNITIES

    Identify market opportunities, detect weak signals in different areas and communities.

    Assess weak trends, analyse the potential and take advantage to remain one step ahead of the market.

  • IDENTIFY NEW INFLUENCERS

    With the help of social media research, identify new, relevant and impactful influencers that adhere to your brand values.

    Analyse the path of viral trends, and measure the performance of your brand ambassadors - do your current influencers fit your social media strategy?

  • MONITOR YOUR BRAND

    With our brand barometer, you can monitor the perception of your brand and compare it with your competition. Analyse the impact of your marketing in relation to your brand image. Employ social media research to inform your Marketing and Communications strategy and accelerate performance.

  • LISTEN TO YOUR AUDIENCE

    Listen to your audiences: daily, weekly, monthly.

    Discover and understand the key areas of interest and most important topics to your consumers and analyse their reactions.

    Put the customer at the centre of your Marketing and Communications strategy.

  • TRACK YOUR COMPETITORS

    Analyse the social media content strategy of your competitors.

    Gain share of voice, increase impact and strengthen your influence thanks to our social media research solutions.

  • SEGMENT YOUR COMMUNITIES

    Segment your communities.

    Understand their tone and favourite topics to increase the efficiency of your Communication strategy and marketing actions.

  • DRIVE PRODUCT DEVELOPMENT

    Thanks to social media research, gain marketing intelligence and drive product development by listening to unprompted consumer conversation around your product/services.

    Obtain a deeper understanding of your audience by exploring motivations and social profiles.

  • MONITOR YOUR CORPORATE STRATEGY

    Research, track and analyse how your company is positioned in the area of employer branding and how your CSR activities are evaluated.

  • OPTIMIZE YOUR POSITIONING

    Understand and analyse the consumer perception of your brand.

    Compare the results with predefined values, associated themes and measure the importance of each element in order to optimise the positioning of your brand.

  • MANAGE THE RISK

    Analyse the risks for your brand and your market.

    Anticipate the emergence of a crisis and manage it in real time.

    Identify your critics to counteract their activities ahead of time and control the repurcussions of their actions.

  • BY YOUR SIDE <3

    Our international, multilingual teams are by your side every step of the way, from defining your requirements to delivering the results and beyond.

DISCOVER MORE ABOUT YOUR BRAND'S DIGITAL FOOTPRINT