Applying e-reputation in real-time to anticipate risks

Case study of a high-tech company

 

  • Key facts

    Sector: Technology

    Scale of project: Europe

    Clients: Digital Management, Communications Management

  • Context

    The high-tech company is experiencing exponential growth with a very high rate of innovation.

    Its reputation has been built based on its ultra-reliability.  Maintaining this highly positive image is essential to the company.

    The quick innovation has recently destabilized some customers, and generated negative comments on social networks.

    Business objectives

    Identify client criticism and dissatisfaction and effectively manage any potential incident or reputation issues.

     

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