Deploy a global listening project in all subsidiaries of an international group

Case study on a leading luxury brand

Transformation digitale

 

  • Key Facts

    Sector : Fashion, Beauty, Luxury

    Scale of project : International (7 countries, 3 continents)

    Clients : Head of Digital, Head of Marketin, Head of CMI, Corporate Direction

  • Context

    Within the framework of the group’s 2020 strategic plan, the Digital and Communications teams aim to position the client at the heart of their strategy. Moving away from a brand centric focus, the group believes it is important to adopt a consumer centric approach. The group seeks to acquire a web listening tool that will support their digital transformation project.

    Business objectives

    Benchmarking brand actions and the digital fingerprint of all subsidiaries with competitors
    Develop new editorial guidelines

     

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