Pushing product innovation thanks to consumer analysis

  • Key Facts

    What? Case study on champagne in the U.S

    Sector : Fashion, Beauty, Luxury

    Scale of project : International (US)

    Clients : Head of Marketing, Head of CMI, Product Manager, R&D

  • Context

    Head of CMI at one of the world’s largest luxury groups seeks to explore Champagne conversation on the web to identify key uses and practices of consumers.

    Business objectives

    Using rich, actionable insight to appropriately adapt communication strategies and push product innovation for a number of brands within the group.

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